Services and Capabilities

Core Services

Brand Ethnographics™

Using expertise in ethnographic research techniques, Sector can help identify, explain, and prepare response to the cultural underpinnings of consumer/audience perception of a client's brand. This methodology is critical to enabling an organization to understand how and why an audience is responding as they do to its brand or image, not just the characteristics of the perceptions themselves. Understanding and responding to deeply held assumptions, beliefs and values that comprise a cultural or "socialized" orientation is fundamental and therefore imperative to establishing and maintaining a positive and potent brand in the marketplace.

We produce the Brand-Life Continuum Report™ that maps and traces the path of brands in the life of groups. Contact us to find out how this can help you position and sustain your brand in your target markets.

Industry Intelligence Collaboratives™ design and management

Sector Intelligence creates an opportunity for any organization to gather ongoing market intelligence that is managed by research experts and that moves progressively deeper into the dynamics that shape the organization's marketplace. This is possible for the organization to obtain at a level that meets its needs and without having to invest heavily in their own research. There are options to pursue proprietary information or benefit from collective studies or both.

The key to Sector's Industry Intelligence Collaboratives is that multiple industry participants spread the cost of conducting research and all participants benefit from a common pool of industry knowledge, continually developed and validated by seasoned social science researchers. Organizations that pursue proprietary knowledge through the Cooperative retain and secure that knowledge; Sector researchers who make constant research design decisions are informed by all of the research they conduct and this continually evolving insight benefits each participant and the industry as a whole.

Contact Sector Intelligence today for an introduction to the many different ways your organization can benefit from involvement with an Intelligence Cooperative in your field.

Research Enterprise Programs

Sector can port its professional market intelligence capabilities to enable organizations to enter the market intelligence business themselves. Particularly useful for associations and media organizations, Sector can "private label" a professional market research business unit that can sell services to industry partners and advertisers/sponsors in order to drive revenue into the organization.

Read the latest white papers from Sector Intelligence consultants.