Sector Intelligence is a full-service market research and consulting firm. Our specialty is in providing innovative, often collaborative research solutions for industries where change is fluid and trends that may emerge quickly must be interpreted accurately and placed in proper context. We help organizations make successful decisions and create positive change by providing them with an intimate understanding of their constituents' worldview and what is currently driving behavior in their marketplaces.

Sector Announces Intelligence Collaborative for the Green Sector

Sector's newest Industry Intelligence Collaborative™ is bringing together corporations, industry organizations, and non-profits focused on providing green solutions to the public. Home builders, commercial builders and building managers, product manufactures, urban planners, auto manufacturers, environmental groups and other entities who are moving the green agenda forward, The Collaborative's focus is on obstacles and pathways to change in the public mindset and behavior across the U.S. and the world. More . . .

Sector completes first study in collaborative research project on the use of social software in the enterprise

In cooperation with the Special Libraries Association (SLA), InfoToday, datacollection-tools, enterprisesocialsoftware.info, and authors Mike Reid and Christian Gray, Sector Intelligence completed the first in an initial series of studies on the use of social software in organizations. More . . .

Guitar player consumer advisory panel in development

Sector has developed a consumer advisory panel of guitar enthusiasts eager to critique new instrument and equipment design, pricing and marketing. The panel effort targets small to medium sized manufacturers initially, offering survey and focus group access to the panel. More . . .

Sector's Brand Ethnographics for Web 2.0 expand on word of mouth market research applications and techniques

Sector has refined a unique market analysis service which can maximize the social research capacities of social networking software. Software vendors and users can capitalize on the use the Brand Ethnographics service for conducting organizational and market research and for understanding how to position their brands effectively in a changing marketplace. Developed by university-trained ethnographers who have applied ethnography to market environments for more than a decade, the service identifies the building blocks of how consumers interact with brands within the framework of their worldview, perhaps the most powerful undercurrent and driver of long-term brand/product choice More . . .

Sector uses collaboration to reduce the cost of Market Intelligence while enhancing its depth, quality and quantity for organizations

Do you find market intelligence expensive to obtain and delivered in piecemeal fashion? Read more about how you may be able to benefit from an existing collaborative or be the charter member of a new one. Learn also how Web 2.0 modules from Sector can optimize your social software implementations.

Upcoming speaking appearances for Sector's President, Craig Honick:

IT Conversations with Phil Windley
Craig joins Christian Gray in a Podcast conversation with IT Conversations hosts Phil Windley and Scott Lemon discussing Sectors' recent research on Social Software in the Enterprise
Available online now
More . . .

American Society of Association Executives (ASAE) Membership and Marketing Conference Beyond Member Research: reaching outside your member population to identify forces that shape industry behavior
May 30, 2008
Baltimore Convention Center
Baltimore
More . . .

Pacific Coast Builders Conference (PCBC)
The Culture of Home Ownership: A values-based approach to understanding what drives customer behavior
June 26, 2008
Moscone Center
San Francisco
More . . .

KM World & Intranets 2008
The state of Social Software in the Enterprise
Sept. 23-25, 2008
McEnry Convention Center
San Jose, CA
More . . .